Discover One of Italy’s Lesser-Known Treasures Without the Crushing Crowds.
(The next installment in the series, “The ABCs of Future Travel”, designed to inspire you to start planning your next trip.)
Cremona, located in Italy’s Lombardi region, wasn’t on our radar until it was. Somewhere between our enchanting stay in Emelia-Romagna and the anticipation of a few days in Cinque Terre, we suddenly realized we could learn how violins were crafted in the hometown of Antonio Stradivari himself. This legendary luthier produced 1,000 violins during his lifetime and helped put Cremona on the map as a center for the production of superior stringed instruments. It took one phone call to Amorim Fine Violins of Cremona, and the next day we were standing in the entrance of the home of some of the world’s most magnificent and valuable violins, violas, and cellos.
Music from the Heart and Hands
Our visit to Amorim Fine Violins Cremona will always stand out as a highlight among many in Italy. Within the walls of the building housing the showroom and workshop, I held a violin and a viola for the first time. Exploring the shapes, contours, and fine details of these instruments with my fingertips, and feeling the satiny finish was a joy. I also discovered how truly large a cello is when you get up close and personal with it.
Luan Amorim, co-founder, and COO of the company, graciously showed us around. In the showroom, he held us spellbound with the fascinating facts behind some of the fine pieces on display. Some were copies of famous instruments crafted by his luthier father, Luiz, brother, Gaian, and a Bulgarian-born employee. Others were exquisitely restored original treasures. But the most fascinating part of our tour was the workshop.
When we entered the Amorim Workshop, it came as somewhat of a surprise to see how small it was. Along with Luiz were two other violin makers and company co-founder, Betina Schreiner, the latter engrossed in the painstaking details involved in restoring a valuable violin.
While classical music played in the background, the violin makers focused on their work. Luan explained the materials, tools, and processes that go into each stringed treasure created or restored at Amorim. I held molds, planes, and other items used in the production of some of the finest instruments available to musicians, collectors, and investors worldwide. I also explored a Stradivari copy in progress.
Each instrument is unique and bears the Amorim stamp in its interior. Luan explained that it takes approximately 220 hours to complete one violin, which translates into two per month.
Downstairs at Amorim
From the workshop, Luan led us downstairs where we were greeted by more instruments, paintings by Luiz – violin making is obviously not his only talent – and bottles of wine, “for the end of the day.” Well, we were after all in Italy.
It was in that brick-lined cellar we were treated to the young Bulgarian – whose name I can’t find anywhere in my notes – demonstrating the music made by a copy of a violin made by Matteo Goffriller in Venice, in 1720 and then the original. We agreed the copy made in the Amorim workshop had a slightly richer depth of sound
Luiz Amorim founded his company in Curitiba, Brazil in 2001. In 2018, the family set up shop in Cremona to continue following their passion for making fine instruments in Cremona, where the heart of the craft beats pure and strong.
If you are in the market for a truly magnificent instrument, Amorim is the place to go to in Cremona. Visits are by appointment only, and instruments start at €10,000. But if you are a serious musician or collector, the quality and workmanship will be worth every cent.
Amorim Fine Violins Cremona
Piazza Marconi, 7b
Cremona/CR, 26100, Italia
+39 329 3935550 / +55 41 99256 1940
What to See in Cremona
After saying goodbye to the Amorim family, we had little time left to look around. We would have gladly extended our stay for a thorough exploration of the Museo del Violino, but it was Monday, and like most museums and churches in Italy it was closed. The good news is we have many reasons – aside from reconnecting with the amazing Amorim family – to return to Cremona. Here are just a few:
- Cremona Cathedral: This 12th-century church is dedicated to the Assumption of the Blessed Virgin Mary,. and is the seat of the Bishop of Cremona. Adjoining the cathedral is the baptistery. We did have the opportunity to take a quick look around the interior of the octagonal brick structure with its brick domed roof and high arched windows.
- Torrazzo: looming over the cathedral and Piazza del Comune, is the tallest medieval brick bell tower in Europe at 112 meters or 367 feet. It is also the oldest. And as if that isn’t enough, the Torrazzo is home to the world’s largest astronomical clock. Next time, we’re going up all 500 plus steps to the top of that tower.
- Palazzo Comunale: Every town needs a town hall, and Cremona is no exception. This 13th-century structure bears architectural features from the period, as well as from the Renaissance. Even if you’re not wowed by architecture, the interior is home to artfully decorated rooms and – to no one’s surprise – a string instrument exhibit.
- Civic Museum Ala Ponzone-Stradivariano: Most cities and towns also have a civic museum. Cremona’s displays a collection of paintings from the middle ages right through the 20th century. Archeological artifacts, ceramics, and a 23,000 piece coin collection are some of the wonders to be found inside. And of course, no Cremona attraction could be complete without a section related to violins. This museum is no exception with an entire exhibit dedicated to master violin maker Antonio Stradivari.
- Museo del Violinois: Yes, you will find violins in this museum, but violas, cellos, and double basses will grab just as much of your attention. The collection includes instruments by Antonio Stradivari and other renowned violin makers. If you’re like me, you’ll want to avail yourself of the audio tour and not risk missing out on all the relevant and fascinating information about the exhibits.
In Cremona’s Piazza del Comune, where 12 streets converge, you will find the cathedral, baptistry, the Torrazzo, and the over 250-year-old Teatro Ponchielli. This theater, with one of the largest stages in Italy, is a venue where Mozart once performed. And that’s just the main piazza. You will find more piazzas, some with active markets, and one with a statue of – who else – Antonio Stradivari.
In 2012, Unesco decreed that traditional violin craftsmanship in Cremona deserved protection on its list of Intangible Cultural Heritage of Humanity. I’m not sure exactly what this designation entails for the people of Cremona. All I know is I’ve fallen in love with the town and its people. As soon as reasonably possible, I’ll be back.
Cremona looks beautiful. What a great visit for you. I did not realise how expensive violins could be, but understand now with the work that is carried out on them – 220 hours per violin.
Those instruments are truly magnificent, and so are the people who make and restore them. Their love and passion for their work is everywhere in that shop.
Excellent article!Really brings the city to life and gives a great feel for the city.
I am looking forward to the rest of the alphabet in plans for future travel!!
I’m glad you’re enjoying the series. Hope you’ll be tempted to visit the letter D. I’ll give you a hint. It’s about two-and-a-half hours from New Bern.